branding. web design. animation.

Creating a brand and website for a men’s jewellery platform from scratch.

We Got The Silver came to me with the idea of selling affordable, well designed and high quality silver jewellery to those that would not always know where to find it and to build and curate an online platform where men feel comfortable and confident in what they’re buying.

They needed a brand that was neutral enough to raise up - rather than overpower - the designers they were representing, whilst being able to sit alongside the mid-high end fashion brands they identified with.

The result is a clean and contemporary identity that has a restricted colour pallet and a versatile logo mark that can be used in all the necessary formats. The concept behind the logo is the line ‘threading’ the letters, to reflect the process of jewellery making.

Visit their website here.