Brand design

Re-branding a well established antique jewellery brand.

Charlotte Sayers were updating their online presence and wanted to refresh their visual identity as they evolved as a business.

They previously had no strict brand in place (other than a pink brand colour) and therefore I had a lot of freedom to try and create a brand that captured what they were about and spoke of the years of experience and expertise that Charlotte has.

The result is an elegant brand that focuses on versatilely; with a selection of logo marks to be used to suit the various touch points the brand has and the inclusion of lines enabling ownership of any asset.