branding.

Helping Revolution Bars encourage their core audience to ‘Dare to be Different’. 

Off the back off some really exciting and insightful strategy from the fantastic Upside Down, it became clear that the more disruptive this re-brand was, the more it was going to resonate with Revolution’s audience. 

The result is an identity that throws the traditional rules of design out: stretched type, clashing colours and exaggerated proportions in compositions. I knew it was exciting when act of creating the brand assets felt rebellious.

It been super exciting seeing how the Revolution team have been rolling out the new identity - embracing the typography, using the colour palette effectively and briefing photographers with the new strobe-flash style photography.