branding. Packaging. print.
Turning amazon Uk’s top selling insect repellant into a recognisable brand.
The Mosquito Company was founded by two brothers in 2016 with the aim being to provide an all natural deet-free alternative to traditional insect repellents on the market which are suitable for the whole family. They’ve had great success selling their product through Amazon but wanted to build the brand into one that people would be recognised for its quality and come to them directly, rather than choosing because of price point and SEO.
The response was creating a brand that is disruptive in the insect repellent market. The branding & packaging is clean with a premium feel. It also features the clear brand icon of the “Q” that is placed at the forefront of the brand, to ensure maximum retention.